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#10 - Mind the gap: How to spot comms risks before they drive resistance
Learn to use the "Hit vs. Shit" radar to predict resistance and protect your program's ROI and reputation.
Every program log tracks data migration and cutover, but few track the communication risks that actually kill adoption. This "hidden risk" often manifests as "silent noise"—quiet withdrawal or non-compliance—that sabotages your rollout long before go-live.
Why it matters now
Your program is an internal brand; if expectations don't match reality, trust erodes, and once trust is gone, your ROI evaporates, regardless of technical readiness.
What you’ll learn
Why "Silent Noise" is more dangerous than loud complaints.
The "Hit vs. Shit" lens for diagnosing adoption risk.
How to map perceived gains and losses across the timeline.
Scoring communication risks with the rigor of technical logs.
Strategies for Proactive vs. Reactive risk management.
Communication isn't "soft work"—it's protection for your reputation and ROI that requires the same rigorous tracking as your technical critical path.
Listen now to diagnose your hidden program risks.
➡️ Website Change Playbook
➡️ Arne on LinkedIn
➡️ Book free 15-min catch-up
View all episodes
By Arne KöttingLearn to use the "Hit vs. Shit" radar to predict resistance and protect your program's ROI and reputation.
Every program log tracks data migration and cutover, but few track the communication risks that actually kill adoption. This "hidden risk" often manifests as "silent noise"—quiet withdrawal or non-compliance—that sabotages your rollout long before go-live.
Why it matters now
Your program is an internal brand; if expectations don't match reality, trust erodes, and once trust is gone, your ROI evaporates, regardless of technical readiness.
What you’ll learn
Why "Silent Noise" is more dangerous than loud complaints.
The "Hit vs. Shit" lens for diagnosing adoption risk.
How to map perceived gains and losses across the timeline.
Scoring communication risks with the rigor of technical logs.
Strategies for Proactive vs. Reactive risk management.
Communication isn't "soft work"—it's protection for your reputation and ROI that requires the same rigorous tracking as your technical critical path.
Listen now to diagnose your hidden program risks.
➡️ Website Change Playbook
➡️ Arne on LinkedIn
➡️ Book free 15-min catch-up