Gain Grow Retain

10-Minute Trumpet: 3 Layers of Education: Product, Business, Market

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This week, Jeff Breunsbach takes a look at some important components of customer education:

Product

  • Learn what part of your product aligns with the customer needs
  • Our customers don't need to utilize every part of our product or be aware of every new feature
  • Focus on the features and aspects they need and help them become experts in those areas
  • Specialized education is better than a 1 size fits all versio

    • Business

    • Use educational pieces that help your users have a better understanding of their own business goals
  • This helps make sure they are maximizing your product for their needs

    • Market

    • Understanding market trends can help your customers understand how your product fits into their goals
  • Keep an eye on other products that have overlap and make sure those intersection points are well understood

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    Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.

    We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.

    GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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    Gain Grow RetainBy Gain Grow Retain
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