HVAC Marketing Leaders

10. Most Teams Aren’t Misaligned. They’re Misunderstood. Peter Ockuly & Dr. Randy Smasal on Reworking Team Dynamics


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What really causes team misalignment in HVAC?

Ashlei Rolloff sits down with Peter Ockuly and Dr. Randy Smasal of LiftTeams.com to reveal a smarter way to look at burnout and underperformance. The problem is not effort. It is workflow.

They introduce the Working Genius framework, which shows how work flows through six stages—and why skipping steps leads to misfires, fatigue, and disconnect.

In this episode:

  • Why your best performers may be stuck in the wrong zone
  • How team maps reveal invisible gaps
  • What your meeting structure says about your leadership
  • How to shift from blame to clarity
  • Why your system, not your strategy, might be the problem

This is for leaders building resilient teams and smarter execution systems.

Referenced Links:

Death by Meeting, Patrick Lencioni - https://a.co/d/dNTKIVe

Atomic Habits, James Clear  - https://a.co/d/5Sd8r3a

Lift Teams - https://liftteams.com/the-working-genius-gpthttps://liftteams.com/

Quote to Remember: “We don’t rise to the level of our goals. We fall to the level of our systems.” – Dr. Randy Smasal

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HVAC Marketing LeadersBy Ashlei Rolloff