Nidia’s sophisticated brand of abstraction has shaped the look of studios like Tendril, Future Deluxe, and Man vs. Machine. She’s spoken at industry conferences from Prague to Melbourne. And she lives in Portugal. Needless to say, I picked her brain on everything I could.

Timecodes

0:02:03 | Nidia’s Backstory

0:04:45 | What Makes Studios the Best in the World

0:06:05 | Ident Process

0:17:35 | Microsoft is the New Nike

0:25:31 | Difference Between Design and Art Direction

0:34:08 | Talking to Clients

0:37:15 | Becoming Your Art Director’s Favorite Designer

0:42:49 | Who’s Looking At Your Portfolio?

0:47:35 | How Did You Get Big?

0:50:16 | Women in Mograph

0:54:33 | Schools Don’t Teach You About the Cool Jobs in Design

1:01:07 | Freelancing: Rates, Safety Nets & T-Shirt Stores

1:22:51 | Starting Your Own Studio 

1:26:49 | The Future of Mograph

1:29:25 | Outro