The Business of Engineering

#10 | Online Marketing Strategies for Tech Startups and Emerging Businesses


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Online marketing is an essential part of running any modern business, but as a new or emerging startup it can be difficult to know where to start. In this week's podcast, our entrepreneurial round table discusses some of the most important tactics you should be aware of when attempting to build and retain your online audience - from the importance of SEO vs PPC to website design and content marketing.
Our contributors for this episode are...
Melissa Beckett -  Acceleration Manager at the Natwest Business Accelerator, a program that enables entrepreneurs across the UK to reach their full potential through coaching, mentoring and one-to-one support. 
Sam Ducker - CEO of Lucky Duck, a UK/UI design and development agency that builds websites, apps and other online solutions for a wide variety of businesses and enterprises.  
Richard Michie - CEO of The Marketing Optimist, a consultancy firm working with SMEs to provide bespoke marketing solutions including strategy, website build, SEO, social media, training and more.
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The Business of Engineering is an official startup-focused podcast from element14, the online community of leading global development distributor Premier Farnell.
With over 500,000 registered members, element14 is the world's largest dedicated online community for engineers, makers and tech professionals, representing the industry standard for electronics collaboration.
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The Business of EngineeringBy element14