The Purpose Circle

10 Personal Branding Mistakes | EP 20

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In 2020, personal branding has become an important part of positioning for anything whether it’s to showcase your talents, to search for a professional opportunity, to raise awareness for a cause, get people together to make a difference. In this class, I share some of the personal branding mistakes that you may be making, and how to fix them.

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Let's talk about 10 Personal Branding Mistakes you're making. 

  • [1:25] Do not tie your brand too close to what you do; tie it to who you are at the core of your being.
  • [1:36] Personal branding is about making and keeping promises to people.
  • [2:57] Execute physically, amplify digitally.
  • [3:20] Do not be afraid to tell your true story; who you are now.
  • [3:45] Do not create a persona that you can not keep up with.
  • [4:48] Do not try to be on all media platforms when you initially begin so you do not spread yourself too thin.
  • [5:30] Begin with a platform that aligns with your personal brand.
  • [6:10} Start on a platform, build it then expand to other platforms.
  • [6:17] Do not try to attend every event.
  • [6:50] Showing up at every event is not equivalent to relevance.
  • [7:13] Attend events that are valuable or exciting to you and resonate with your personal brand.
  • [7:28] Do not respond to messages immediately when you are triggered.
  • [8:49] Have standardized rates that you charge based on your value so you are not tagged unprofessional.
  • [10:08] Do not partner with or promote brands that are not in alignment with your values.
  • [11:05] Your approach to brand partnerships should always be quality vs quantity; quality should always be your priority.
  • [11:29] Do not take your community for granted.
  • [11:43] Do not forget your Day-1s that have always been supporting you.
  • [12:03] Once in a while, take out time to appreciate and engage with your community.
  • [12:59] Do not lose yourself in the building of your brand; this is about who you are, not what you do.
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    The Purpose CircleBy Adaora Lumina Mbelu
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