In the podcast episode, host Michael explores the top 10 skills needed to unlock the full capabilities of Ava, a business-transforming voice technology. He emphasizes that knowing how to properly utilize Ava is crucial, comparing it to a team member who needs guidance to shine. Among the discussed skills are reviewing call summaries daily for operational efficiency, personalizing the call script for brand messages, setting up smart routing logic for precision in information delivery, and responding promptly to customers via SMS using Ava's summaries. Michael also highlights the importance of team education on using Ava's insights, understanding Ava's optional features, tracking missed call recovery, ensuring compliance with legal rules, refining offers based on call trends, and leveraging Ava's referral program. The podcast underscores Ava's potential impact on business operations and success when utilized efficiently and routinely, similar to the cumulative effect of consistent small actions.