<p>Quality is more than just cost containment. Dennis Zink interviews Bob Theis, a SCORE mentor and quality expert, whose experience with quality standards at major corporations showed the correlation between quality, customer satisfaction and company success.</p>

Quality is more than just cost containment. Dennis Zink interviews Bob Theis, a SCORE mentor and quality expert, whose experience with quality standards at major corporations showed the correlation between quality, customer satisfaction and company success.

10 - Quality as a Marketing Tool

Learn from successful entrepreneurs, CEOs, executives and business leaders as they share their experiences, insight and tips. Topics include marketing, management, mentoring, money and many others. Improve your business by listening to this business series from SCORE, with Business Alchemist Dennis Zink as your host.

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10 - Quality as a Marketing Tool

10 - Quality as a Marketing Tool