Lindsay started her career at CBC Radio in the east coast of Canada. She loved creating the current affairs and lifestyle pieces because they were way more creative than the news.
She later fell into advertising kind of accidentally and stayed in the industry, as a copywriter, for 12 years. She was pretty awesome at digital copywriting so, naturally, creating content for clients and becoming a community and social media manager was a great fit. She did this even before Instagram existed.
After having kids, the industry just wasn’t sustainable anymore. Lindsay turned to freelance, taking on copywriting and content clients. It soon became very clear there was a discrepancy in the market. Business owners who didn’t want to outsource content creation but had no idea how to make it work for them.
This is how Lindsay’s coaching business started. With a background in storytelling, experience in marketing and content, Lindsay is the pro every business owner needs in their back pocket.
Follow Lindsay @
https://instagram.com/lindsaysmithcreative?igshid=MzRlODBiNWFlZA==