Real Talk about Real Marketing

#10 - Real Identity: The Brand-Privacy Tug of War


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Listen in as Brandy Walsh, privacy counsel at LiveRamp, breaks down the nuances of CCPA vs. CCPPR, mathematical approaches to privacy, and how it all impacts brands and their identity efforts. In addition, she explains the common language of controllers and processors in the privacy landscape – and confesses to true math nerd status.

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Real Talk about Real MarketingBy Acxiom

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