Someone recently told me she had never considered podcasts as PR. Well. I can’t even tell you what happened inside my brain. There was a momentary short circuit. Because podcasts are absolutely a PR tactic. When you consider public relations is all about creating and maintaining relationships, and your voice plays such a huge part in expressing yourself, podcasts can be a significant tool in your promotional and reputational toolbox. In this episode, I break down ten benefits of guesting on podcasts.

Key Points:

• An interested audience you didn't have to build (2:17)
• If you like to talk, this is your medium (3:18)
• Less work than other PR tactics and it's still free (4:31)
• Humanize your brand (5:26)
• Boost your SEO (6:03)
• Increased sales (7:03)
• Longevity: podcasts live for years (7:58)
• Talk about the stuff you love (9:30)
• Networking (10:50)
• Discovery: Talk therapy and self-discovery (11:38)

New Workshop: Podcasting for Publicity: Pitch Yourself for Success It's your year to be heard! Pitch yourself to at least 5 podcasts, specially chosen to help you reach your visibility and credibility goals, with me walking you through every step and cheering you on! This 5 week series starts February 15 and is limited to 10 participants so that you can have my full support throughout the process. Go to www.janicefogarty.com/podcasting-for-publicity-pitch-yourself-for-success to get the details.

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