Welcome to Unsexy Business. A podcast series about traditional business models and the people and personalities behind them.

This episode - Reginald Larry-Cole. Larry founded his company on a simple premise. You buy a car - and they'll lease it from you.

This is his story.

Buy Unsexy Business - the book - from Amazon and all good bookshops. Follow Jamie on Twitter - @jamiebwaller - or visit http://jamiewaller.co.uk