In this first roundtable, I welcome Charlie Penwarden, Marketing Director at Ranrobin.com (featured in episode 3) and Lauren Macpherson, CCO at Eli5 and Noco (episode 4) in the Product Marketing team. Daryl Edwards, Director of Product at Rhythm Software, joins me in the Product Management team.

This is the second round and we start from the word "product-led growth" and talk about adopting a flywheel approach. Calls to action for product managers include involving product marketing early in the development process and overcommunicate, but in the way that works best for the individuals involved. Daryl shares how he collaborates with the product marketing team as he admits that product managers are sometimes guilty of thinking that just having a documentation is enough to convey information, whereas there's so much value from hearing questions from product marketers.

Who's going to win: product marketing or product management?