There's plenty of content out there detailing how vendors fall short:

• scummy, aggressive sales tactics
• overuse of jargon and buzzwords
• sneaky sales tactics
• dumping on competitors
• products that fall far short of claims
• ambulance chasing

So what should they doing? In this episode, we chat with Dani Wolff, about how marketers can adopt the skills and mindsets of security researchers to improve GTM strategies, without resorting to awful tactics. Drawing from extensive experience in qualitative interviews and collaborations with enterprise security executives and researchers, Dani will uncover how the innate curiosity and analytical prowess of researchers can dismantle unhealthy habits within vendor organizations.

We'll also discuss Dani's various projects, including the WTF Did I Just Read podcast, CyberNest, and CyberSynapse. Dani will explain how these are all designed to address the gap between vendors and buyers in the cybersecurity industry.

Show Notes: https://securityweekly.com/esw-370