One of our Directors of Client Strategy, Gedaly Guberek, talks SEO and content metrics. Gedaly has 10+ years of experience in building websites and designing successful SEO strategies. He offers advice on which key performance indicators (KPIs) to look out for — and which two you should approach with caution.

Topics

0:25 - Director of Client Strategy at Growth Machine, Gedaly Guberek, talks about his SEO experience starting from the first blog he started in 2007.

4:50 - Gedaly's Shakespeare blog. How Gedaly got his content to differ from existing content.

6:07 - Being data-informed vs. data-driven.

8:06 - Key performance indicator (KPI) as an indicator rather than a strict measurement of how you're doing. What you're measuring will change over time.

13:18 - Effective goal setting is essential in understanding how to make use of the analytics.

15:04 - Gedaly describes why ranking is dependent on a variety of factors such as domain authority, niche, choice of keywords, and more.

20:30 - Different analytics tools for a variety of metrics.

23:32 - How heat maps can be utilized: tracking user behaviors, how people respond to one landing page over another, and scroll data.

27:38 - Reporting and presenting data. Gedaly describes the importance of recognizing what metrics are consistent with your goals.

Links:

Google Search Console (0:45)

Google Analytics (20:39)

Google Analytics Academy (20:52)

Google Data Studio (21:05)

Fathom Analytics (22:11)

Articles:

Key Performance Indicators for SEO-Focused Content Marketing

Growth Machine Links:

Twitter: @growthmachine__

Blog: The Growth Machine Blog