As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet – for a variety of reasons – these initiatives can sometimes fail to make the desired impact or can degrade over time. This blog dives into the 10 signs it might be time to switch and two of Finch Brands’ senior insights leaders – John Ferreira and Tim DeGennaro – joined our podcast to (a) discuss signs that an insights community needs an upgrade and (b) debunk the myth that switching providers/platforms is difficult.

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