Skip is in with Jon Strain talking about Social Muscle #8 – Likability.

People are more attracted than persuaded. People will do business with people they like. People will prefer to be around and work with others they like. And how do you become more likable? Be authentic and show empathy.

Skip and Jon are in a series called Exercising 10 Social Muscles:

Skip and Jon are sharing these social muscles in order to help you in your business and even be a better witness for Christ.