Many professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!

In this micro-episode:

1. The role of email newsletters in professional services marketing
2. Why search traffic indicates higher intent than social media traffic
3. How AI and LLMs are changing SEO for us (or, are they?)

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.

About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com

Support the Show

1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.