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10-steps Framework for a Data-Driven Branding Campaign
Branding Campaigns. Not Performance. With Data.
In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.
Honza will cover points such as:
✔️ Identifying market potential
✔️ Conducting market research
✔️ Viewability, Ad frequency, and causal impact
✔️ A list of all the tools he uses to apply this framework
View all episodes
By Leo AlshafeiBranding Campaigns. Not Performance. With Data.
In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.
Honza will cover points such as:
✔️ Identifying market potential
✔️ Conducting market research
✔️ Viewability, Ad frequency, and causal impact
✔️ A list of all the tools he uses to apply this framework