Ever wonder if you're missing something in your team assessments? In this episode, we reveal the secret ingredient that could be holding your team back. While tracking KPIs and hitting revenue targets are important, there's a whole world of qualitative performance that can make a real difference.

Discover how using a sales competency framework can help you measure and improve the behaviors that drive long-term success. Learn why pre-call planning and team dynamics matter just as much as numbers, and get practical tips on how to give feedback that really works.

We also share insights from "First, Break All The Rules" on how to prioritize your coaching efforts for maximum impact. Whether you focus on your top performers or those who need a little extra help, we've got strategies to help you build a winning team.

Learn about:

- Beyond the numbers: why qualitative assessments matter.

- How a sales competency framework can transform your team.

- The power of specific feedback on behaviors like pre-call planning.

- Smart strategies for prioritizing your coaching efforts.

Don't forget to grab your free resource, "Five Top Tips for Making the Most Out of Your Reviews," available at https://www.illuminatesalesconsulting.com/5-tips-to-make-the-most-of-your-mid-year-reviews.

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