Your brand story isn’t just information — it’s how people connect with you on an emotional level.
 In this episode, I explore how the principles of photography — focus, lens, light, and composition — can help you craft brand stories that truly resonate.

Using analogies from behind the camera, I’ll show you how to bring clarity, emotion, and intention to your storytelling. Whether you’re a founder, creative, or change-maker, you’ll learn how to frame your story so it connects deeply with your audience and inspires them to take action.

What You’ll Learn in This Episode:

• Why framing matters in storytelling — and how it shapes audience perception.
• How to use focus to bring clarity to your message and avoid “blurry” storytelling.
• The importance of perspective and whose voice you use when sharing stories.
• How to align your tone of voice with your values so your message always feels authentic.
• Tips for structuring your story like a well-composed photo.
• The role of mindset in choosing what to share and how to edit your story with care.

Resources and Links Mentioned in This Episode:

• Free Guide: Download my guide to crafting soulful brand stories
• Work With Me: Brand clarity and storytelling support

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories