I was joined by Bastl Instrument's head of marketing, Patrik Veltrusky. Bastl is a is a synthesiser maker based in Brno, Czech Republic. Since 2013, they've been helping people develop their unique sound and build up their DIY electronic music communities. We talked about... 

• How Bastl became experimental with products.
•  Why operating in an niche within a niche is crucial for setting benchmarks + finding product market fit
• The parallels between  building  and building software  
• Why people buy niche products and choose experimental hardware like Bastl
• How to innovate: Customers, pioneering and the role of community in the ideation process
• What have been the seismic changes in the world of hardware
• Brand size and future direction: Is it important to break through or remaining underground?
• The process of growing and realising ideas:  Artistic and functional design

Find out more about Bastl intruments here

Find out more about &why: why.de
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