In this episode, Claire is joined by Ruth Hinton, Chair of AURA, to explore how stronger client-agency partnerships can unlock greater value from research and insight.

Together, they discuss the principles behind AURA’s Working Well Together Charter, examining the common challenges that can undermine collaboration and the practical steps organisations can take to build more productive, trusting relationships. From treating agencies as true partners to creating the conditions for deeper thinking and innovation, they share how better ways of working can lead to better business outcomes.