Pricing is the foundation of everything in real estate—get it right, and your home sells fast and for the most money; get it wrong, and you’re stuck chasing the market. In Part 2 of The Playbook, I’m breaking down exactly how to price a home to attract buyers, create competition, and get top dollar in just three days.

This episode covers the pricing philosophy behind my 3-Day Selling System, the biggest mistakes sellers make when setting a price, and how buyer psychology plays a huge role in the offers you receive. I’ll also explain why pricing too high can cost you more in the long run and how the right strategy turns interest into action. Whether you’re a seller looking to maximize value or an agent wanting to sharpen your skills, this episode gives you the pricing playbook you need.