Quality research is essential to any successful business venture. It can be the difference between a record sales year or having to go back to the drawing board for lack of solid input. Research should be prioritized just as much as funding; because it can make or break the output of your business. It is essential to develop a good strategy, knowing your current business segment, and identifying new opportunities on the rise.

Strategic Planning and Development
Data-Driven Decisions
Identifying Opportunities
Tying it all Together
AIDA Framework (Attention, Interest, Desire, Action)
PAS Framework (Problem, Agitate, Solution)