Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. 

Thoughts include:

• When brands will start to really use GA4 as their primary analytics tool
• Features of GA4 which make it better than Universal Analytics
• GDPR and privacy thoughts on this move
• Self-hosted GA4 (?)
• Data warehousing
• Impact on third party trackers
• Training

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Links Referenced:

https://www.getelevar.com/

https://www.getelevar.com/how-to/launch-google-analytics-4-shopify/

https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/