Did you know that the illegal drug market is a 2.5-trillion-dollar industry? Although “drug dealing is illegal”, it does not mean you can’t learn a few things from it. The 4 Ps of Marketing, building a solid competitive advantage, innovating, and relentlessly pursuing your objectives; the bedrock of great businesses is built on these. You may not become the next Chango, (in fact, we hope this podcast doesn’t inspire you to abandon your business and take up a life of crime) but you should definitely be able to turn that startup dream into reality. Tune in, listen and learn!