Welcome to episode 10 of The Accepted Authority – Think Positioning, Not Promotion. 

A recent Gartner report tells us that by 2025, 60% of buying decisions will be from a digital point of view, with traditional face to face and human interactions (meetings, referrals etc) moving further into obsolescence. As our buyers move through their journey in a more self-directed method, how will you as an entrepreneur position yourself to navigate the increasingly digital approach to engagement?