User-generated content (UGC) is the word-of-mouth marketing of the digital age—and it’s changing how cultural attractions reach new visitors.

In this episode, we're joined by David Leach, who has deep experience helping attractions get the most out of their video content. 

We talk about how zoos, aquariums, museums, and gardens can build momentum with creators, visitors, and influencers who are already sharing their experience online. 

We cover:

• How UGC helps you reach new audiences who don’t follow your brand yet
• The difference between “free content” and strategic content
• Real examples of UGC in action—from rooftop penguins to baby goat season
• Why sharing visitor photos is only step one (and what to do next)

Check out FECLaunch.com

Connect with David Leach on LinkedIn

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com