Posed for Success

10 Tips to a Better Brand Wardrobe


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What you wear is who you can become. Clothing can be your armour or costume. When you wear certain clothing, it can make you look and feel whatever part you want to play in life. That's what Lisa Gillbe says is the power of clothing and personal style.

Lisa Gillbe is a personal stylist, fashion blogger, course creator and podcast host of The Style Stories Podcast. Over the past 12 years she has worked with lots of entrepreneurs just like you to make sure they have the best image possible and a wardrobe that works for their goals. She has also worked with the BBC and ITV styling presenters. She is passionate about helping people to get confident with their image and firmly believes it is a powerful part of your tool kit for success in life. She lives in London with her husband Matt, a TV Producer and their two sons.

How to find your personal style?

There are 5 main style types that people can be dominate in. 

  • Classic
  • Preppy
  • Natural/Relaxed
  • Feminine
  • Advant Guard

Lisa says that in order to better understand your personal brand style, you should start by creating a pinterest board. Choose looks and styles that you're attracted to. Your lifestyle is important and you need to take that into consideration.

Next, you can think about the adjectives that you want to describe your style.

Smart, Polished, Chic, Youthful, Fresh, Relatable, etc.

Finally, compare your pinterest board to your current closet. Do they match up? If they don't, you will want to find some pieces that are aligned with your desired style.

Tips for your personal branding session

1) Avoid small, tight patterns
2) Avoid bold, big patterns
3) Block colors look best
4) Use brand colors to stand out and build your brand presence
5) It's not the day to try something new
6) Don't play it too safe
7) Get your brand photos done regularly, so wear something that is current
8) Wear something that makes you comfortable
9) Understand which of the 5 styles you are
10) Choose fit and cuts that match your body type
11) Get your colors done to understand what colors flatter you

Winning Wardrobe Formula
Lisa Gillbe
Brand Style Guide

Music: Higher Up by Shane Ivers - https://www.silvermansound.com

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Posed for SuccessBy Brittany Bennion