Sign up to save your podcasts
Or
Share 10 Tips to Better Cold Calling for B2B sales professionals
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
10 Tips to Better Cold Calling for B2B sales professionals
Episode 16: 10 Tips to Better Cold Calling for B2B sales professionals with Michael Hanson
Cold calling may seem like something that has been in the sales world for as long as anyone can remember, but that doesn't mean there is no new ground to be covered. Today on The Sales Samurai, we are joined by the CEO and Founder of Growth Genie, Michael Hanson, to hear his top ten tips on how to improve your team's cold calling practice and get your offers in front of more ideal customers. According to Michael, setting up qualified opportunities with strangers is the most difficult skill in sales, and is often left to the least experienced members of a sales team! It was with this in mind that he started his company, aiming to support and enable sales professionals to hit the ground running and excel in their careers. As Michael runs through his list of ten tips, with a few bonuses ideas added in, he reminds us that it is no use having the best messaging and product in the world if no one gets to hear about it or see it. So without further ado, let's jump in and hear his amazing advice!
Key Points From This Episode:
Michael's background in the B2B space and the observations that led to founding Growth Genie.
Unexpected hurdles in the process of starting a company; hiring and building a strong team.
The initial impetus to get into sales and why Michael leaned into the field after other ideas.
Changes in the world of sales; the best and worse of recent shifts in the space.
Why cold calling is in a stronger place than ever and how to stand out from other outreach.
Getting past obstacles around fear and ego and minimizing discomfort.
Detachment from the outcome and allowing a call to be an exploratory exercise.
The best times for cold calling people; going outside of office hours!
Why sending emails on the weekend garners better response rates.
Using trigger events as the 'why' for your outreach and opening statements.
The power of closed and open questions when used at the correct junctures.
Staying authentic to your own personality and introducing a lead to something real.
Giveaways and freebies as an entry point; helpful tips and strategies.
Telling customer stories as a way to keep the conversation and engagement flowing.
Focusing on the needs of your customers instead of on your product.
What to do once a meeting is booked; getting other importa
View all episodes
By Sales SamuraiEpisode 16: 10 Tips to Better Cold Calling for B2B sales professionals with Michael Hanson
Cold calling may seem like something that has been in the sales world for as long as anyone can remember, but that doesn't mean there is no new ground to be covered. Today on The Sales Samurai, we are joined by the CEO and Founder of Growth Genie, Michael Hanson, to hear his top ten tips on how to improve your team's cold calling practice and get your offers in front of more ideal customers. According to Michael, setting up qualified opportunities with strangers is the most difficult skill in sales, and is often left to the least experienced members of a sales team! It was with this in mind that he started his company, aiming to support and enable sales professionals to hit the ground running and excel in their careers. As Michael runs through his list of ten tips, with a few bonuses ideas added in, he reminds us that it is no use having the best messaging and product in the world if no one gets to hear about it or see it. So without further ado, let's jump in and hear his amazing advice!
Key Points From This Episode:
Michael's background in the B2B space and the observations that led to founding Growth Genie.
Unexpected hurdles in the process of starting a company; hiring and building a strong team.
The initial impetus to get into sales and why Michael leaned into the field after other ideas.
Changes in the world of sales; the best and worse of recent shifts in the space.
Why cold calling is in a stronger place than ever and how to stand out from other outreach.
Getting past obstacles around fear and ego and minimizing discomfort.
Detachment from the outcome and allowing a call to be an exploratory exercise.
The best times for cold calling people; going outside of office hours!
Why sending emails on the weekend garners better response rates.
Using trigger events as the 'why' for your outreach and opening statements.
The power of closed and open questions when used at the correct junctures.
Staying authentic to your own personality and introducing a lead to something real.
Giveaways and freebies as an entry point; helpful tips and strategies.
Telling customer stories as a way to keep the conversation and engagement flowing.
Focusing on the needs of your customers instead of on your product.
What to do once a meeting is booked; getting other importa