Filling Seats: The State of Enrollment Marketing in Higher Ed

10. University marketing and storytelling with Megan Moloney, VP at Transylvania University


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In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University.

You'll hear her talk about:

  • the collaborative, working relationship between university marketing and enrollment marketing
  • what channels are most effective at different stages of the funnel
  • how she uses her background in federal public affairs to navigate on-campus politics

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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