Gmail and Yahoo! have announced a new set of authentication requirements which will come into effect from February 2024. These changes are based on the existing best practices for email authentication, but they will become mandatory. This episode will look into the likely impact on businesses (especially, small businesses) and marketers, and how they can adapt.

(00:00) Introduction

(01:00) What will change?

(02:20) A quick walk through the technical requirements

(03:54) What does it mean for businesses and marketers?

(05:49) How to adapt to these policy changes?