In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business. Insights he shares include:

• Why some companies still use a traditional sales methodology
• Steve's thoughts on unifying sales and marketing
• How does this idea of alignment with project management fit in with an Account-Based Marketing approach
• Should marketing be responsible for revenue in light of Steve's approach to sales
• How can B2B sales benefit from project management concepts
• Does this only suit complex or consultative sales processes
• What ideas do sales need to adopt from project management and why
• How does a project management approach to sales affect your branding strategies
• What are the relevant traits of a good project manager that a sales manager should possess
• How to bring about buy-in to a new sales approach within the organization
• and much more