The Ecommerce Uptick

10 Ways to Boost Your Conversion Rate by Fixing Your Navigation | Ep. 37


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⁠⁠https://beacons.ai/daniel.chabert⁠⁠


Mobile 1st. test your navigation on mobile. this is often the bottleneck.

menu on the left, cart on the right.. (write menu and cart" under the icons

search is often best if exposed and stickie.. go to my1styears.com if you want to see how we implemented this for a client

add in dynamic text in your search bar based on top categories

add in thumbnail images for all your categories on your home page..

when you click hamburger menu. present your categories but consider shopping by price, condition, flavor. if that is important

add in thumbnail images in your navigation..

reduce the number of clicks to get to category page

about me, contact page.. can be added but make it less dominant

highlight bestsellers, and show what people may find inside

...more
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The Ecommerce UptickBy Daniel Chabert