Beyond the Book

10 Weird Ways Authors Make Millions


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In this episode, I share what 99% of authors get wrong about publishing: that the game is about selling more books. Instead, it's about something much more fundamental. And with that understanding, opens up a whole new world to make money and reach new readers... hence... 10 Weird Ways Authors Make Millions 😊.

EPISODE CHAPTERS:

0:00:57 #1: Card Games for Readers

0:02:40 #2: Story Letters

0:05:01 #3: Education and Consulting

0:07:31 #4: Content Tilt

0:10:46 #5: Under-Utilized Attention Markets

0:14:51 #6: Merch & Swag for a Broader Market

0:17:39 #7: Creating Content + Products for Readers

0:20:17 #8: The Community Play

0:22:22 #9: Indie Films

0:25:28 #10: URL to IRL with In-Person Experiences

EPISODE RESOURCES:

Skye Warren's Card Game: https://shop.skyewarren.com/products/romance-vs-the-world-game

Holly Black's Card Game: https://www.kickstarter.com/projects/hollyblack/enemies-and-lovers-the-crown-of-elfhame

Flower Letters: https://theflowerletters.com/

ScareMail: https://davidviergutz.com/collections/scaremail

Onley James' Merch Store: https://www.onleyjames.com/collections/merch-2

Example of Visual Book Summaries: https://substack.com/home/post/p-153868661

The Anatomy of Genre by John Truby: https://us.macmillan.com/books/9780374539221/theanatomyofgenres/

Haley Pham's Book Sleeve: https://haleypham.com/products/custom-booksleeve

Listen to the Last Podcast Episode with Maggie Beeler: https://authorsidekick.com/p/turning-her-book-into-a-multi-million

Aleron Kong LitRPG Facebook Group: https://www.facebook.com/groups/LitRPGGroup/

Jonathan Yanez's Kickstarter to fund his Short Sci-fi Film: https://www.kickstarter.com/projects/wolf-pack/forsaken-mercenary-a-sci-fi-thriller-short-film/rewards

Lizzie Bennet Diaries on Kickstarter: https://www.kickstarter.com/projects/pemberleydigital/the-lizzie-bennet-diaries-dvdand-more

Airbnb's list of Literary Getaways: https://news.airbnb.com/en-uk/curl-up-with-a-classic-at-one-of-airbnbs-literature-inspired-stays/

Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book!

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I’m on a mission to bring Power to Storytellers. Here’s my story šŸ‘‡

ABOUT THE HOST: MICHAEL EVANS

I’m the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue).

In high school, I wrote and self-published 12 sci-fi novels (aka I didn’t have many friends).Ā 

I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was online🫣), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishing’s Start-up of the Year in 2023 by Jane Friedman.Ā 

After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors. I’m really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself 😊.

ABOUT BEYOND THE BOOK:

Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build ā€œmini-Disneysā€ from their stories through physical products, community experiences, games, other media formats, and more.



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dispatch.authorsidekick.com/subscribe
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Beyond the BookBy Michael Evans