Advocating increased awareness for evidence-based coaching. Coaching is self-empowerment and has the potential to yield remarkable results. It serves as a powerful tool for optimizing performance, generating effective solutions, and navigating the complexities of life. However, one of the primary reasons people hesitate to engage with a coach is the lack of awareness regarding evidence-based coaching practices. Here I share what coaching is really all about for individuals, leaders and teams. I describe in detail and hope that the information is helpful and benefits informed decisions.