SAP wants to make its APIs as easy to consume for developers as Twitter or Facebook do for their communities. In this interview with SAP's Joav Bally and Apigee's Ed Anuff, we discuss a new partnership between SAP and Apigee and why marketing and all aspects of a business really have to transform if it wants to play in the API economy.

Watch on YouTube: https://www.youtube.com/watch?v=TlMWgexbmG8

Learn more at: https://thenewstack.io/the-new-stack-analysts-show-10-what-is-sap-in-the-context-of-an-api/