Your brand doesn’t need better aesthetics. It needs an enemy.In this episode, I break down why every powerful, unmistakable brand is defined as much by what it stands against as what it stands for. If you don’t name your enemy, the market will assign one for you—and you probably won’t like it.Using Taylor Swift and Candace Owens as real-world examples, we unpack: • Why the biggest brands have a brand enemy. • The difference between a person as an enemy vs. a system, belief, or cultural lie • Why neutrality is branding s*icide in the algorithmic age • How brands lose power when they try to be “for everyone”This isn’t about being controversial for clicks.It’s about strategic opposition—knowing exactly what your brand refuses to participate in.If your content feels flat, your messaging feels muddy, or your audience feels lukewarm, this episode will show you why the problem isn’t your offer.It’s your lack of an enemy.🎙 Topics include:Brand positioning • brand archetypes • personal branding strategy • Taylor Swift branding • Candace Owens brand analysis If you want a brand that stops the unapologetic, unfiltered, and unmistakable, this is where it starts.Stay tuned! Big news dropping Wednesday!#brandarchetypes #brandpsychology