Paranoid Founders

10 Years of Building a Global Creative Community from Malaysia (Mossery CEO & Co-Founder, Jun Lim)


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In this episode of Paranoid Founders, hosted by Kevin from Paranoid Founders, Kevin is joined by his close friend Jun, CEO & Co-Founder of Mossery.

Celebrating Mossery’s 10th anniversary, they delve into the challenges and breakthroughs experienced over the past decade. The conversation covers Mossery’s origins as a self-funded, design-driven, personalized stationery brand founded by Jun and Vivian, their journey from side project to full-time commitment in 2014, and the evolution of their product lines and business model.

Key insights include the principles guiding their business decisions, such as focusing on professional presentation and customisation, transitioning from international to local markets, leveraging social media influencers for marketing, and maintaining a strong brand ethos.

They also discuss cash flow management, the importance of core values in building a cohesive team, and the complex dynamics of founder relationships.

Additionally, the episode highlights the transition to more advanced operational systems, internal manufacturing, and the future direction of Mossery, including potential equity crowdfunding.

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