President & CEO of Yamaha Music Innovations, Yusuke Sugino details his 17-year journey from semiconductor sales to European market leadership, and why he was chosen to spearhead this bold initiative. We dive into the challenges of financing music tech startups, the long-term vision for Yamaha’s fund, and how the company plans to support founders beyond capital—leveraging their global brand, customer base, and deep industry expertise.

Visit their website: https://www.yamaha.com/en/

Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures