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$100 hack with jump-started global sales
In early 2012, one of the leading FMCG brand was doing very well in India. It was one of the most quirky brands with extremely loyal following on Social media. It had one big challenge though. It had reached the upper limits of the market and didn't know what to do next. The challenge was to create an international market for the brand, and since this was not supported by the product team, this was purely a marketing team initiative. We had no budget, no new products and no management support.
This is the story of a targeting hack which proved that traditional channel only leads to traditional results. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales
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By Advit SahdevIn early 2012, one of the leading FMCG brand was doing very well in India. It was one of the most quirky brands with extremely loyal following on Social media. It had one big challenge though. It had reached the upper limits of the market and didn't know what to do next. The challenge was to create an international market for the brand, and since this was not supported by the product team, this was purely a marketing team initiative. We had no budget, no new products and no management support.
This is the story of a targeting hack which proved that traditional channel only leads to traditional results. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales