In this episode, Mitch and Luke talk about the importance of SEO and how it can help or hinder your community.

In this episode, Mitch and Dallas talk about how you are probably sitting on a gold mine — your long and growing list of CRM contacts. They tell you how you can tap into that gold mine with a database reactivation campaign.

In this episode, Dallas and Luke talk about the kind of response you should expect from your leads.

In this episode, Dallas and Luke talk about how a staffing problem in your community isn't a siloed issue; it affects sales, marketing, and occupancy.

In this episode, Dallas and Luke talk about how to help your sales team focus on what matters most.

In this episode, Dallas and Luke talk about some popular incorrect assumptions they hear all the time, what's wrong about them, and how to fix them.

In this episode, Dallas and Luke talk about how using data to make decisions can actually help you become a better leader.

In this episode, Dallas and Luke talk about the most-effective follow-up technique that most communities don't do (or don't do enough of).

In this episode, Dallas & Luke talk about what most communities struggle with — selling something no one wants.

They offer insights into what community salespeople should sell that will ultimately solve the biggest problems of their leads.

Other industries do some things really well that the senior living industry doesn't do. In this episode, Dallas and Luke talk about three things that will set you apart from your competition.