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#100 - Saurabh Bajaj - The Practical Marketer - Yollab Central
How do you engineer marketing success across decades, brands, and digital revolutions? Saurabh Bajaj—seasoned business leader, Vodafone Idea Product Marketing Head, and author of "The Practical Marketeer"—shares behind-the-scenes lessons from a 21-year journey in FMCG and telecom with iconic brands like Britannia, Mondelez, Diageo, and Vodafone Idea (Vi).
In this milestone 100th episode of Yollab Central, Saurabh unpacks the real playbook behind viral digital campaigns, the evolution from category management to brand leadership, and what it takes to drive both engagement and business impact. Go inside breakthrough moments: from growing Cadbury Celebrations’ Facebook community from zero to one million organically, to launching Britannia’s most successful digital and influencer campaign. Saurabh shares actionable secrets on riding consumer culture waves, measuring ROI beyond vanity metrics, and creating a long-term career and personal brand as a marketing leader. Whether you’re a marketer, founder, or ambitious professional, you’ll leave with a deeper understanding of modern marketing—plus Saurabh’s "future-backward" approach for designing your own business and career roadmap.
Guest: Saurabh Bajaj (@thepracticalmarketer)
Connect: LinkedIn: Saurabh Bajaj | Website: thepracticalmarketer.in
Building iconic digital campaigns (Cadbury, Britannia, Vodafone Idea)
Riding consumer trends, not forcing the brand wave
Effective marketing metrics: engagement vs. business shift
Brand management, category leadership, and career strategy
Personal branding, future-backwards planning, and continuous learning
Making marketing practical, actionable, and human-centric
Teaching, community building, and turning content into impact
Ready for stories, insights, and proven frameworks from India’s top marketer? Watch the full episode, share your marketing and career questions below, and subscribe for more high-value conversations!
#Marketing #BrandStrategy #DigitalMarketing #SaurabhBajaj #ThePracticalMarketer #FMCG #CategoryManagement #VodafoneIdea #BusinessGrowth #YollabCentral
The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.
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By AdityaHow do you engineer marketing success across decades, brands, and digital revolutions? Saurabh Bajaj—seasoned business leader, Vodafone Idea Product Marketing Head, and author of "The Practical Marketeer"—shares behind-the-scenes lessons from a 21-year journey in FMCG and telecom with iconic brands like Britannia, Mondelez, Diageo, and Vodafone Idea (Vi).
In this milestone 100th episode of Yollab Central, Saurabh unpacks the real playbook behind viral digital campaigns, the evolution from category management to brand leadership, and what it takes to drive both engagement and business impact. Go inside breakthrough moments: from growing Cadbury Celebrations’ Facebook community from zero to one million organically, to launching Britannia’s most successful digital and influencer campaign. Saurabh shares actionable secrets on riding consumer culture waves, measuring ROI beyond vanity metrics, and creating a long-term career and personal brand as a marketing leader. Whether you’re a marketer, founder, or ambitious professional, you’ll leave with a deeper understanding of modern marketing—plus Saurabh’s "future-backward" approach for designing your own business and career roadmap.
Guest: Saurabh Bajaj (@thepracticalmarketer)
Connect: LinkedIn: Saurabh Bajaj | Website: thepracticalmarketer.in
Building iconic digital campaigns (Cadbury, Britannia, Vodafone Idea)
Riding consumer trends, not forcing the brand wave
Effective marketing metrics: engagement vs. business shift
Brand management, category leadership, and career strategy
Personal branding, future-backwards planning, and continuous learning
Making marketing practical, actionable, and human-centric
Teaching, community building, and turning content into impact
Ready for stories, insights, and proven frameworks from India’s top marketer? Watch the full episode, share your marketing and career questions below, and subscribe for more high-value conversations!
#Marketing #BrandStrategy #DigitalMarketing #SaurabhBajaj #ThePracticalMarketer #FMCG #CategoryManagement #VodafoneIdea #BusinessGrowth #YollabCentral
The views and opinions expressed by the guest in this episode are their own and do not necessarily reflect those of the host or the podcast. The host is not responsible for any statements made by the guest.