Most parents struggle to find sensory toys that are safe, engaging, and truly helpful for their child's development especially with the limited options in markets like India. Khushboo Saraf reveals how her personal journey from corporate engineer to founder of Lattooland transformed a simple need into a mission-driven business that’s impacting thousands across the US and India.

In this episode, Khushboo shares her inspiring story of identifying a critical market gap: safe, non-electronic, open-ended sensory toys that help children regulate emotions and stimulate brain development. You’ll discover how her background in tech and motherhood converged to create unique, taste-safe products designed for continuous engagement proving that sensory play can be a mainstream, essential part of childhood. We break down her approach to building a team remotely, managing supply chain challenges amid tariffs, and maintaining a brand committed to safety and inclusivity.

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