The Pack Heavy Podcast

100. Strategic shifts and focus with Sarah Davies - Founder of More Granola


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During today's milestone episode and back for the second time (episode 24) Sarah Davies from More Granola comes onto the show to discuss:

  • A More Granola business update!
  • Outsourcing production
  • National distribution with UNFI UpNext
  • The pivot from a focused D2C to B2B strategy
  • In store and event sampling
  • Grants and funding
  • _______________________________________

    Based in Toronto, Ontario and founded by Sarah in 2020, More Granola was born out of a simple desire: to snack on granola chunks.

    Sarah was an avid granola eater from a young age and always struggled to find a brand producing fresh, chunky granola made of real ingredients. She finally decided to create the product that she was missing: a nutrition packed granola that tasted like a treat. 

    With four Plant based, gluten free and all natural flavours to choose from, More Granola can be found both online and in well over 200 retail locations across Canada.

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    Find More Granola here:

    • Web: https://moregranola.com/ 
  • IG: @moregranola_
  • LinkedIn: Sarah Davies
  • https://canada.unfi.ca/upnext-supplier/ 

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    👉 Check out this episode on the following platforms : Apple, Spotify, Amazon & Google Podcasts or directly on Podbean

    👉 Please support this podcast by checking out our show sponsor FoodPak: https://www.foodpak.com/

    👉 A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you [email protected]

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    The Pack Heavy PodcastBy Hayden Thomson