Life is full of questions: Why are we here? What’s the point? How can I possibly get tickets to see Taylor Swift? But when Californians concerned about declines in milk consumption decided to revamp their marketing approach, they had a different two-word question in mind. And that question became a slogan, which then became a viral sensation that rocketed the ad campaign into public awareness, and is still immediately recognizable more than thirty years later.

Rob teaches Ray about the California Milk Processor Board and its hand in creating the viral “Got Milk?” campaign; other beverage ads of that era that inspired the marketing of milk; how Michael Bay created an award-winning ad - about milk - that went viral; how the simple tagline on these ads became an instantly recognizable meme; and whether or not the “Got Milk?” campaign actually accomplished its goal: make people drink more milk!

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TEAM

Ray Hebel

Robert W. Schneider

Mark Schroeder

Billy Recce

Daniel Schwartzberg

Gabe Crawford

Natalie DeSavia

ARTICLESEPISODE CLIPS

Oscar Mayer Wiener 1965 Commercial

‘Don’t Squeeze the Charmin!’ Commercial (1970)

Classic Tootsie Roll Commercial - “How Many Licks”

Coca-Cola Classic Ad: ‘Mean’ Joe Greene (Full Version) (1979)

Where’s the Beef?

Milk Commercial 1985

Milk Commercial (1986)

1990 Commercials Milk It Does a Body Good 1)

Snapple - Wendy the Snapple Lady ’90s Commercials Compilation

Mountain Dew Tv Commercial Early 90s

Sprite - Obey Your Thirst | 1992

Be Like Mike Gatorade Commercial (ORIGINAL)

Michael Bay Original Got Milk Commercial 1993 Who Shot Alexander Hamilton? Aaron Burr

A 1993 Time Capsule 📼Retro Commercials Vol 413

Got Milk? - Heaven or Hell

Got Milk? Commercial

Got Hamilton? Parody Commercial

Got Milk? - Ana Educational Foundation

ADDITIONAL MUSIC & SOUND EFFECTS

“Happy Bee,” “Deadly Roulette,” “Peppy Pepe,” “Autumn Day,” “Fuzzball Parade”

• Kevin MacLeod (incompetech.com)

• Licensed under Creative Commons: By Attribution 4.0

• http://creativecommons.org/licenses/by/4.0/

Rimshot / Ba-Dum-Tss (GarageBand Interpretation) - YouTube

Additional Sound Effects from Final Cut Pro, iLife, and Logic Pro