A business owner just closed a major deal by refusing to answer a question.

Sounds backwards, doesn't it? You'd think when someone asks about your customer satisfaction, you'd jump at the chance to brag about yourself. But that's exactly what's keeping most businesses stuck.

We're at episode 100 of Video Lion. That's 100 episodes. Twelve years in this business. Around 400 clients. And you know what I've learned? The businesses that win aren't the ones talking about themselves—they're the ones letting other people do the talking for them.

But here's what drives me crazy: after all this time, after everything I've taught, most of you still aren't doing it. You're still relying on written reviews. Still hoping prospects will just trust your word. Still leaving the most powerful sales tool you have sitting on the shelf.

So this episode isn't just a celebration. It's a challenge. Because what happened in that Florida conference room is exactly what should be happening in your business right now.

Come with me.