Rick Wilson, CEO of Miva, and Richard Otey sit down with Rick Arnoldo, owner of WingStuff.com, to talk about what it takes to dragonproof your online business and succeed with a highly commoditized product. They discuss how passion, smart brand positioning, and a great company culture drive success.

Episode Highlights

3:20: Leveraging User-Generated Content - Rick Arnoldo explains how he helped build an online community of engaged, loyal, high-value customers.

30:00: Grow Rich in the Niche - Rick Arnoldo describes his journey into a niche market and how this transition has benefitted his customers.

44:48: The Antithesis of Good Business - How a dishonest shopping experience helped the owner of WingStuff.com appreciate his own business ethos on a deeper level.   

 

WingStuff.com - https://wingstuff.com/

Dragonproof Ecommerce (Book) - https://www.amazon.com/Dragonproof-Ecommerce-Business-Products-Customers-ebook/dp/B07NKW3W52

Dragonproof Website - https://dragonproofbook.com/

 

Social

Dragonproof Facebook - https://www.facebook.com/dragonproof2019/

Dragonproof Instagram - https://www.instagram.com/dragonproofecommerce/

Dragonproof Twitter - https://twitter.com/Dragonproof2019

Rick Wilson Twitter- https://twitter.com/RickMiva

Richard “RichE” Otey Twitter - https://twitter.com/richardotey

WingStuff.com YouTube - https://www.youtube.com/user/wingstuffcom

WingStuff.com Twitter - https://twitter.com/wingstuff