How did companies like Bath Fitter, Empire Today, and 50 Floor scale to $100M+ and what can you learn from their playbook?

In this solo episode, Charlie talks about the productization model behind some of the fastest-scaling brands in home improvement, and how local contractors can use the same system to grow faster, with better margins and more focus.

You’ll learn:

- Why repeating the same job over and over creates speed, trust, and scale

- How standardizing your offer improves perceived likelihood of desired outcome (so customers trust you more)

- Why fast installs and one-day delivery reduce the perceived time to outcome — and convert better

- How removing friction (bringing the showroom to them, no mess guarantees) lowers the perceived effort and sacrifice for the customer

- What “asset-light” really means, and how it boosts profit per install

- Why aggressive discounts, fast installs, and lifetime warranties only work when your margins do

- Whether you install floors, baths, windows or roofs, this episode will shift how you think about growth.

📈 Want help standardizing your offer and scaling your construction business?

📞 Book a free strategy session with Rainmaker Remodel: https://rainmakerremodel.com/

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